For coaching and training programs that outgrew Kajabi

Your office hours are full of answers. Nobody ever sees them.

Your own platform for everything you’ve taught. Courses, calls, office hours, your podcast and YouTube channel, under your name. Members ask, and get your answer, linked to the minute you said it and written for them.

Plans start at $499 a month. HRT University, FounderWell and Viva Tuition run on it.

Nico, founder of HRT University

“Members keep finding new answers, and providers reach for it daily.”

Nico · Founder, HRT University

In production at
  • FounderWell logo
  • commercetools logo
  • HRT University logo
  • Viva Tuition logo
  • Ranger International logo
  • Suora logo
  • Show Them logo
  • Yo logo
The problem

Nobody quits on a call. They quit between calls.

A member gets stuck at 11pm. The ninety seconds they need are somewhere in call 47, in an answer you gave someone else, and they have no way of knowing it exists. So they stop logging in, and a few weeks later they stop paying.

What a member gets back

Same question. Different member. Different answer.

A good coach never gives a beginner and a ten-year veteran the same answer. Bold doesn’t either. It knows who’s asking: the stage they’re at and the business they run.

FounderWellPowered byBold
SamEnterprise softwareOne $3,000/month customer

Should I charge existing customers for new features?

FounderWell AI· 1 source

Sam, charge for it.

Drew’s advice for a deal like yours: offer an introductory discount in exchange for feedback, and make the regular price clear upfront. Test it, then adjust for the next customer.

1Office Hours: Pricing Your SaaS Product Suite Across Customer Segments37:59

FounderWellPowered byBold
MayaHome-care softwareCustomers pay $600+/month

Should I charge existing customers for new features?

FounderWell AI· 1 source

Maya, include it free.

Your customers already pay more than the new package. Give them the new features at no extra charge and ask for referrals later, in a separate conversation. Drew’s point: don’t make the upgrade conditional on them.

1Office Hours: Pricing Your SaaS Product Suite Across Customer Segments49:25

One FounderWell office-hours recording, one question, two answers from two different minutes of it. The recording and answers are real; the founders’ names and photos are changed.
  • Linked to the minute.

    Every claim opens the recording at the second you said it. Members check instead of taking a chatbot’s word for it.

  • Your words, not the member’s.

    Six people talk on a call. Bold cites the coach who answered, not the member who happened to ask.

  • It says when it doesn’t know.

    If your recordings don’t cover a question, Bold says so. It doesn’t improvise under your name.

  • It can keep up.

    On Tuesday’s call a member mentions she just signed her first enterprise customer. On Thursday she asks about pricing. The answer already knows. This is off until you want it, and you decide what Bold remembers.

“Bold runs on one rule. The AI never gets to be the coach. It cites the coach.”
Marcel Fahle · Founder, Bold
Case study

HRT University doubled its membership price after adding Bold.

HRTU trains licensed providers in hormone therapy. Their old chatbot made up answers and sent members hunting through Kajabi for the right video. Now members ask Pearl, an AI clinical mentor that runs on Bold. Pearl answers only from the curriculum, points to the lesson and the minute, and says when it doesn’t know. It’s the first thing listed in what members pay for.

“Members keep finding new answers, and providers reach for it daily.”
Nico · Founder, HRT University
Read the HRTU story
HRT University course view with PearlPearl answering a clinical question with cited timestamps
Powered by Bold
Pearl on HRTU’s own platform. Every answer cites the lesson and the minute, so a provider can check it between patients.

Three programs. Three platforms of their own.

Getting your own platform

We move you over. You don’t upload a thing.

Recordings, courses, members and the way you sell: we bring it all across, set up your platform under your name, and stay with you through the switch. Plans start at $499 a month. HRT University left Kajabi this way, apps and all.

  1. 01

    Send us a few recent call recordings.

    We load them before the demo. You ask, it answers, with the minute. The more you send, the better the demo.

  2. 02

    We move everything else.

    Your recordings, courses and members, from wherever they live now. We set up your platform and your AI under your name, and you don’t upload anything.

  3. 03

    Members start getting answers.

    We’re with you when it goes live. From then on, new calls come in from Zoom on their own.

It comes with the rest of your platform too: community, homework review against your frameworks, follow-ups for your coaches, your own iOS and Android apps, and an API if you want your own front end. See how it works

You work with the people who built it: Marcel writes the code and runs every demo, Monika runs customer success.

  • Marcel
  • Monika

You've already answered it on a call. Let members ask.

Send a few recent call recordings and watch Bold answer from your own teaching, with the minute.

Not ready for a year? Start on Membership, month to month. Bigger programs can run a 60-day pilot on their real library first.

Book a demo