For programs that keep teaching after the course ends
Your members ask. Your videos answer.
The course ends. The weekly calls keep going, and hardly anyone watches the replays. On Bold, members ask instead. They get your answer, linked to the minute you said it and written for the member who's asking.
“Members keep finding new answers, and providers reach for it daily.”
Nico · Founder, HRT University
Trusted by programs across medical, SaaS, and finance
Nobody quits during office hours.
Churn happens between sessions. You run a call every week, the recordings pile up, and hardly anyone watches the replays. Then a member gets stuck at 11pm. The ninety seconds they need are somewhere in call 47, in an answer you gave to someone else, and they have no way of knowing it exists.
Keep your course where it is.
Bold goes next to what you already have. Nothing gets migrated, and your sales page doesn't change.
- 01
Your course stays where it sells today.
Same checkout, same lessons, same login. You don't touch it.
- 02
Your membership lives on Bold.
Weekly calls, replays that answer, community.
- 03
Members get in with the access they already bought.
We connect it for you.
Memberships start at $499 a month. See pricing →
When you're ready, we move the course too.
Same question. Different member. Different answer.
A good coach never gives a beginner and a ten-year veteran the same answer. Bold doesn't either. Your membership runs here, so Bold knows who's asking: the stage they're at and the business they run. A beginner gets the foundations. An advanced member gets the tactical detail, applied to their own situation.
Correct is the minimum. Correct for them is the product.
Both founders ask: Should I raise my prices?
Founder at $8k MRR, forty customers
Yes, for new signups only. On the March pricing call, the coach gives the rule for your stage: new price for new customers, and leave the existing forty alone until churn is under control.
Group call, March 12 · 18:42
Founder at $2M ARR, selling to enterprise
At your stage it's a renewal question, not a pricing-page question. In the hot seat on call 47, the coach reworks a contract book close to yours: move the bottom fifth at renewal, give sixty days' notice, and expect to lose two accounts.
Hot seat, call 47 · 31:05
And it can keep up with them.
On Tuesday's call a member mentions she just signed her first enterprise customer. On Thursday she asks about pricing. The answer already knows.
Bold can recognize who's speaking on a call and keep what they say about their own business. The next answer starts from where they are now, not from a form they filled in at signup.
This is off until you want it. You decide what Bold remembers and for whom, and we set it up that way. Without it, Bold works from the member details your program passes along. Either way, members get answers at their level, for their situation.
An AI that answers under your name doesn’t get to guess
Generic AI improvises when it doesn’t know. Fine for brainstorming. Fatal for a clinical protocol or an exam answer. Bold answers only from your recordings, and every claim links to the second you said it, so members click through and check instead of taking a chatbot’s word for it. When your recordings don’t cover something, Bold says so.
Calls are messy. Six people talk, the topic changes every few minutes, and half the questions come from members. Bold keeps track of who’s speaking. It cites the coach who answered, not the member who happened to ask.
The first program we migrated had already tried AI. Their chatbot sounded confident and answered wrong, then sent members hunting through the library for the right video. They turned it off. Fair enough. Wrong answers are at least visible.
What worried me more was the other failure, the one nobody catches. Generic AI doesn't fail loudly. When it doesn't know your material, it improvises something reasonable, in a voice that could pass for yours. A substitute teacher: confident and likeable, just not teaching your curriculum. Your member gets decent advice. It just isn't yours. And nobody ever finds out, because there is no error message for “that wasn't actually your method.”
If your revenue depends on members applying your method, and in clinical training or exam prep it literally does, then decent-but-generic is a slow leak in the exact thing you sell.
So Bold runs on one rule: the AI never gets to be the coach. It cites the coach. Every answer links to the minute you taught it, and when your library doesn't cover something, Bold says so instead of improvising. Members click through and check the source. We think that habit is the whole product.
The rule only holds if the recordings live here. A chatbot added to another platform works from transcripts somebody uploaded once. Replace the video and the old transcript stays behind, still answering. Bold hosts the calls, so when a recording changes, the answers change with it. And your membership runs here too, so Bold knows who's asking. That's how a beginner gets a beginner's answer.
It's why I'd rather you run the membership on Bold than add a bot to what you have.
Marcel Fahle
Founder, Bold
A chatbot on top of your platform has never seen your calls.
The quick way to add AI to a program is a chatbot widget. Someone exports the transcripts and uploads them. After the next call, they do it again. Or they forget.
The widget reads text. It has no video, so it can't send a member to the minute. Delete or replace a recording and the old transcript stays in the bot, still answering. And it gives every member the same answer, because it has no idea who they are.
Bold works the other way round. The recording is the source, so there's nothing to upload and nothing to go stale. The member is signed in, so the answer can fit them.
Hosting the calls makes the answer correct. Running the membership makes it personal.
HRT University doubled its membership price after adding Bold.
Same weekly calls. Same community. The new part is Pearl, their AI clinical mentor, and it's the first thing listed in what members get.
The course sells once. The membership bills every month. Answers are a reason to keep paying for it.
Read the HRTU storyThe same call answers you, too.
Members ask a call what you taught. You can ask it what you promised.
After a group call: what did I say I'd send, and who left without an answer? Before a one-on-one: what did this member tell me last time, and where did we leave it?
One recording, read from each seat. The member gets an answer. The coach gets the follow-ups.
HRT University replaced a chatbot that made things up with an AI mentor that cites the curriculum
HRTU trains licensed providers in hormone therapy. 97+ lessons, live weekly Q&A, case studies and protocol reviews, a podcast with 90+ episodes. Members kept asking the same clinical questions because none of it could be found.
Their previous chatbot made up answers and sent members hunting through Kajabi for the right video. Now they ask Pearl, which runs on Bold. Pearl answers only from the curriculum, points to the lesson and the minute, and says when it doesn't know.
What was a one-time course became something providers reach for daily, between patients.
Read the HRTU story
Set up around your program, not the other way round.
No two programs on Bold run the same way. One only wants members to get answers. Another has Bold keep up with what each member says in sessions, and hands coaches their follow-ups after every call.
It's all there. You decide what gets switched on, and we do the wiring.
The rest of the membership runs here too.
Members submit work. Your teaching reviews it.
A draft, a lab panel, a landing page. Bold reviews it against your frameworks and links each note to where you taught it.
A community next to the calls.
Posts, comments and mentions, in the same place members watch and ask.
Your brand, your apps.
A portal on your domain. Your own iOS and Android apps when the program is ready for them.
Calls come in from where you record.
New Zoom recordings come in automatically, chat included. Google Drive and OneDrive work too. Bold transcribes each call, names the speakers and writes the chapters, title and summary.
Want your own front end instead? There's a REST API, a JavaScript SDK, a Next.js starter and an MCP server. Read the docs
You run a call every week, and members keep asking what you've already answered.
Selling a course with no recurring calls? Looking for a course builder? We're not the right fit, and your course platform already does that job well.
Live in weeks, not months
Send us three recent call recordings.
We load them into Bold before the demo. You ask, it answers, with the minute.
We bring in the rest.
Your existing recordings, from wherever they live now. We transcribe and chapter every one, set up your AI and your portal, and connect member access to how you sell today. You don't upload anything.
Members start getting answers.
We're with you when it goes live. From then on, new calls come in from Zoom on their own.
Start next to your course
You've already answered it on a call. Let members ask.
Send three recent call recordings and watch Bold answer from your own teaching, with the minute.
Not ready for a year? Add a membership month to month. Bigger programs can run a 60-day pilot on their real library, with success criteria agreed in writing before we start.
Want the course on Bold too? See how we handle the move