Customer Story · HRT University

HRT University doubled its membership price after adding Bold

HRTU trains licensed providers in hormone therapy. A master course, weekly live Q&A with case studies and protocol reviews, and a podcast with 90+ episodes. Members now ask Pearl, an AI clinical mentor that runs on Bold, and get an answer from the curriculum with the lesson and the minute attached.

Nico, founder of HRT University

2×

Membership price after adding Bold

97+

Lessons indexed

90+

Podcast episodes

2

iOS + Android apps

I created HRT University to blend science, strategy, and innovation into a clear, practical system. Bold is what finally made that system feel like a product - members keep finding new answers, and providers reach for it daily.
Nico, founder of HRT University

Nico

Founder, HRT University

Bold AI answering a clinical question inside HRTU with cited timestamps

Pearl is HRTU's AI clinical mentor. It runs on Bold, and every answer cites the lesson and the minute.

HRTU course video player with the Bold assistant alongside

Right inside the course player. Members never leave the lesson to find the answer.

The problem

A program full of answers no one could find

HRTU had built a serious body of work: a full curriculum, weekly live Q&A, a long-running podcast. Members kept asking the same clinical questions anyway, because none of it could be searched by what it meant.

The chatbot they were using made up answers and sent members hunting through Kajabi for the right video.

The fix

An AI mentor that answers only from the curriculum

Bold replaced the chatbot with Pearl. It points to the exact lesson and minute across the course, the podcast and every recorded Q&A.

When the curriculum doesn't cover something, Pearl says so. A provider can check every answer before acting on it.

The result

A one-time course became a membership worth twice the price

HRTU sells a master course, and next to it a monthly membership. After adding Bold, HRTU doubled the price of that membership. Same weekly calls, same community. The new part is Pearl, and it's the first thing listed in what members get.

Bold shipped the iOS and Android apps alongside the web experience, so a provider can ask a clinical question between patients and get a cited answer in seconds.

Make your membership the part members reach for daily.

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