Buyer's guide
Which AI tools for coaches can your members ask?
Most AI tools you'll see recommended to coaches answer you. They take your notes, summarize your calls and draft your emails. In a paid program, the one worth paying for answers your members, from what you already taught on your calls, and shows them where you said it. Here's who each one answers, and what it costs before your members can ask it.
Who does each AI tool answer?
The first row is the one that changes a paid program. Your members already ask the questions, and most of the answers are on a recording you made months ago. A tool in that row finds them, so a member gets your answer at eleven at night instead of waiting for the next call.
Here's what that looks like at HRT University. Its members asked about 25 questions a week in the live Q&A. On Bold they ask about 500.
Which one should you pick?
Most programs we talk to haven't picked any of these. They run a weekly call on top of a library nobody can search, and assume that's just how it works. Start with where your answers live today. If they're on your weekly calls, the question that sorts this list is how much work it takes to get last week's call into the tool.
BoldFor programs where the calls are the product.
- Pick it if
- Your program runs on recorded calls and lessons, you have 50 hours or more, and you don't want to transcribe, upload or sync anything to keep it current.
- What members get
- Your answer, from your calls and lessons, the way you'd coach them, linked to the minute you said it. When you never covered something, Bold says so, and the question goes on your list for the next call. Members ask in your portal.
- What it reads
- Every call and lesson you've recorded. New Zoom recordings come in on their own, chat included. We bring in the library you already have and move your program onto a platform with your name on it.
- What it costs
- From $499 a month billed annually, with unlimited members and up to 100 hours. Bringing in recordings you already have is $10 an hour, once ($500 minimum). Every plan starts with a call.
Kajabi Teaching AssistantAn add-on for programs already on Kajabi.
- Pick it if
- You're staying on Kajabi, and most of your teaching is in captioned lessons, not live calls.
- What members get
- Answers from the lessons, transcripts and community posts each member can already see, on your Kajabi-hosted pages. Kajabi's product page says it answers with a timestamped clip.
- What it reads
- It can't read a video without captions, and new videos aren't transcribed on their own. A live-call recording means nothing to it until you transcribe it, paid in AI credits.
- Cost before members ask
- $49 a month per assistant, with 1,000 messages, on top of a Kajabi plan from $143 a month billed annually. Kajabi's pricing table still lists these agents as “Coming soon”.
Circle AI agentsFor a community that already runs on Circle.
- Pick it if
- You're on Circle's Scale plan, or ready to move up to it.
- What members get
- Agents that answer and guide members inside your community.
- What it reads
- Posts, spaces and course materials, plus PDFs, landing pages and other content you add.
- Cost before members ask
- Included on Scale ($419 a month, paid yearly) and on Circle Plus. The Professional ($89) and Business ($199) plans don't include agents.
Thinkific ThinkerFor course students on Thinkific Plus.
- Pick it if
- Your program is mostly recorded courses rather than live calls.
- What members get
- Answers in the course player and your branded app, with links back to the relevant spot in the course.
- What it reads
- Video lesson transcripts, text and PDF lessons. New lessons wait until you run a manual sync, and a Zoom call stays in your Zoom account until you upload it to a lesson.
- Cost before members ask
- Plus plans only, with no public price. Each answer uses one credit, and unused credits don't roll over.
AskMyContentA small add-on for a library of transcripts.
- Pick it if
- You'll keep the transcripts up to date yourself and want a small monthly bill.
- What members get
- Answers that link to the exact second in the source video, in an assistant you embed behind your members-only login.
- What it reads
- Transcript files (TXT, MD, JSON, SRT or VTT). You export one from each recording and upload it.
- Cost before members ask
- Free for 25 transcripts, then $19 to $399 a month by library size. Clickable jumps to the moment in a YouTube video start on the $49 plan.
Panopto AI SearchBuilt for universities and companies.
- Pick it if
- Your recordings already live in Panopto.
- What members get
- A short answer to a plain question, plus the videos it came from, for people with access to your Panopto site.
- What it reads
- Your Panopto video library.
- Cost before members ask
- Enterprise plans only, paid in AI credits. Panopto doesn't list a price.
CoachvoxAn AI version of you, trained on what you've written.
- Pick it if
- You want an assistant that talks like you between sessions, and you'd like to charge for it.
- What members get
- Answers in your voice and methods, on a share page or embedded on your site.
- What it reads
- Documents you upload (.docx, .pdf, .txt), text and web pages. It lists session transcripts and podcasts among the content you can use.
- Cost before members ask
- There's one plan, $83 a month paid yearly.
DelphiA digital version of you that people can talk to.
- Pick it if
- You'd rather people talk to an AI version of you than look up what you taught.
- What members get
- The free version lives on Delphi's own site.
- Cost before members ask
- Running it on your own site and channels takes the Scaler plan, $5,000 a year.
CustomGPT.aiA blank assistant you build from your own files.
- Pick it if
- You'd rather build and tune it than have it built for you.
- What it reads
- YouTube videos, audio files, podcasts and documents you add.
- Cost before members ask
- $99 a month for 1,000 questions. Taking CustomGPT.ai's branding off needs Premium, $499 a month.
Gemini Notebook (NotebookLM)Google's notebook for asking your own sources.
- Pick it if
- You mostly study your own material, and share it with a small group at most.
- What members get
- People you add by email as viewers. Google says a chat-only link “does not completely revoke a viewer's underlying access to the notebook contents” .
- What it reads
- Sources you add to a notebook: up to 50 on the free plan, up to 600 on Google AI Ultra.
- Cost before members ask
- Free to start. A personal Google account can share a notebook with up to 50 people.
What about ChatGPT, Zoom, Otter, Fireflies and Fathom?
They work for you. ZoomMate (Zoom's AI assistant), Otter.ai, Fireflies.ai and Fathom summarize your meetings, and Otter and Fireflies are priced per user or seat. ChatGPT and Claude answer from the whole internet, so a member who asks them gets the internet's average instead of your answer, and you don't get cited. On Bold, members can ask from their own ChatGPT or Claude and get your answer instead.
Custom GPTs were the do-it-yourself route: upload your transcripts, share the GPT. OpenAI has closed new GPT creation on personal ChatGPT plans and plans to retire custom GPTs, with standard retirement set for 11 December 2026. Voiceflow builds AI agents for customer-support teams and agencies.
Why aren't CoachHub or Rocky.ai here?
CoachHub's AIMY is an AI coach that companies buy for their employees. Rocky.ai lets you build and sell AI coaching chats grounded in your method, from YouTube videos, PDFs and articles: a new product to sell, not help for the members you already have. Teachable's and LearnWorlds' AI helps you build courses, and we found no feature in Teachable's pages that answers students.
